Why are Indian brands going ga-ga over Dubsmash!

#SocialKiAankh

Dubsmash used to be the new cool kid on the block. Not anymore. While most of us were finding it difficult to raise our gazes from the constant, pestering whatsapp notifications on our devices, Dubsmash was busy becoming the darling of Indian marketers. 

So what happened? We'll get there. First a couple of cases in point:

1. #Shopeepaah - Gaurav Gera doing ads for Titli, Shandaar, Pepsi, Pyar ka panchnaama 2, hike messenger, Big Magic Channel and basically everything that can be sold. He's serious about the selling business. He's a 'shopkeeper', after all. 

(Link: https://instagram.com/p/8yVfxXC-3l )

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In case you wondered, why the Yepme delivery box in #MaukaMauka ad 4!

So the #MaukaMauka series of advertisements goes on with the winning spree of the Indian team. While I'm totally loving the fact that India has had a hat-trick of impressive wins already, I was a bit disappointed with the fourth ad in the series, this time against West Indies.

The ad is surprisingly weak and apologetic in establishing any emotional connect unlike its predecessors, but what disappointed me the most was the almost random Brand placement of Yepme.com! A little googling (news) up and I found out the real reason why!

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Mountain Dew's Realtime Snapchat story. Errr...What?

Okay, so marketing 101? Superbowl ads are awesome! Among the better ones this year that have spread far and wide, there is this oddball doing the rounds.
Mountain Dew released two new flavors Pineapple Orange Mango and Kiwi Strawberry during the Superbowl XLIX with an ad showing two dudes dancing eccentrically after sipping the same.

Well, wait... here comes the interesting stuff.

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#SocialKiAankh ! - Pilot

The world is social today, like it never was. Socio-viral development.
Damn, that sounds heavy! And ridiculous! And heavy. :/

Anyways, till yesterday we were the novice kids playing with our childish gadgets, while the adults and grown up professionals minded their Business as Usual.

And suddenly every damn thing which has got anything to do with being cool is happening on social networking sites. And every business worth its salt is trying hard to cash on social media marketing.

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