Basics of basically

Sitting in the midst of my interim thesis viva presentation, I couldn't help but listen to the plethora of basicallies spewed into the air by everyone while speaking. Intrigued by this, and inspired by this fad of writing pretentious articles analyzing indicators of forever ensuing trends (even when you don't know shit about it) an arbitSpeculation had to arise out of the attic.

Follow this link if you're the kind of reader who does. http://bit.ly/Ak7Fle
If not, I won't basically define basically for you, but I will embed this oh-so-geeky graph of the usage of the word.

[insert random quote that sounds pretty impressive]
Orwell wrote: "If thought corrupts language, language can also corrupt thought."

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In case you wondered, why the Yepme delivery box in #MaukaMauka ad 4!

So the #MaukaMauka series of advertisements goes on with the winning spree of the Indian team. While I'm totally loving the fact that India has had a hat-trick of impressive wins already, I was a bit disappointed with the fourth ad in the series, this time against West Indies.

The ad is surprisingly weak and apologetic in establishing any emotional connect unlike its predecessors, but what disappointed me the most was the almost random Brand placement of Yepme.com! A little googling (news) up and I found out the real reason why!

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